do it & do it (archive)

Known as the longest-running exhibition ever to take place, do it will be on view at Napa Valley Museum from June 20 through August 30.

Curated by Hans Ulrich Obrist, do it is a conceptual, interactive exhibition built upon enacting artists’ written and drawn instructions. From a compendium of 250 instructions, the Museum will present realized artworks, ongoing performances, take home instructions, and above all, opportunities for the public to engage in the creation of contemporary art. Artists include: Louise Bourgeois, Gilbert & George, Allison Knowles, Yoko Ono, Sol LeWitt, and Olafur Eliasson, among others. In conjunction with the exhibition, the do it (archive) will be on display representing the exhibition’s 20-year, worldwide history.

do it (for kids)
Wednesday, July 1, 8, 15, 22 & 29
$7 for adults, $3.50 for seniors, free for kids 17 and younger.
Admission to Museum included.
Every Wednesday in July from 2-3pm enjoy an interactive hands-on exhibition experience designed specifically for kids! Activities will be geared for kids as young as 3 years old.

do it (happy hour)
Thursday, July 9 and August 13
Stop by the Museum the second Thursday of July & August from 4-6pm for do it (happy hour) to experience all do it has to offer and create your own do it artwork. Artists will perform select instructions during happy hour. Admission is free. Cash Bar.

Image at top: do it installation, Michaelis Galleries, University of Cape Town, Cape Town, South Africa, 2014.


Pistoletto/Whisler from Napa Valley Museum on Vimeo.

Opening Reception Footage from MjSchaer  Photography

Exhibition Catalog


do it Press Release

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do it is a traveling exhibition conceived and curated by Hans Ulrich Obrist, and organized by Independent Curators International (ICI), New York. The exhibition and the accompanying publication were made possible, in part by grants from the Elizabeth Firestone Graham Foundation, the Robert Sterling Clark Foundation, and with the generous support from Project Perpetual and ICI’s International Forum and Board of Trustees.

Disclaimer: Religious and/or political views expressed in this exhibition are those only of the invited author/s, they do not represent or bare claim to views or opinions of Napa Valley Museum. Executing any of the instructions in the exhibition is entirely at your own risk.

Should you decide to make any of the instructions, please document it and use the hashtag #doitNVM




Photos from the Opening Party – June 19, 2015

Hors d’oeuvres for the Opening Party generously donated by Trader Joe’s



Wine for the Opening Party generously donated by Gundlach Bunschu & Rutherford Ranch Winery

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Objects for realized artwork donated by Steve Arns and

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